Palmetto Moon, the Southern lifestyle retailer known for its curated apparel, footwear, drinkware, gifts, collegiate gear and accessories, will celebrate the opening of its newest Gulf Coast store at Tanger Outlets Foley on Saturday, Oct. 11.

The Foley store, located at (2601 S. McKenzie St., Suite 422) marks Palmetto Moon’s fourth store in Alabama, joining existing locations in Auburn, Huntsville and Hoover. The store will feature popular brands including YETI, Simply Southern, Local Boy, Stanley, Vineyard Vines, Free People Movement, Southern Marsh, Old Row and Chubbies. Shoppers will also find Auburn University and University of Alabama gear, locally inspired gifts and seasonal home decor.

“Following the milestone of our 50th store opening, we’re excited to continue our growth with our fourth Alabama location. Foley’s thriving community and its reputation as a shopping and family destination make it an ideal place for our newest store,” said John Thomas, CEO of Palmetto Moon. “We’re excited to build on the incredible loyalty we’ve seen here and look forward to welcoming even more customers to the Palmetto Moon family.”

The grand opening will include giveaways, door prizes and in-store promotions. Guests can RSVP and follow event updates on the official Facebook Event Page.

This year has been one of significant expansion for Palmetto Moon along the Gulf Coast, with new stores opening in Gulfport, Mississippi, and Destin and Panama City Beach, Florida, in addition to Foley. Each store brings the brand’s signature Southern style, local pride and coastal living to popular beach destinations and communities across Baldwin County.

Founded in Charleston, South Carolina, Palmetto Moon has grown from a single mall kiosk into a regional retail destination with locations across South Carolina, North Carolina, Georgia, Florida, Tennessee, Alabama, Kentucky and Mississippi. The brand is recognized for its welcoming atmosphere, attentive service and a curated selection of trending products and regional favorites.

Palmetto Moon is hiring part-time and full-time staff for the Foley location. Interested applicants can apply online at www.palmettomoononline.com/pages/join-our-crew.

For updates on the Foley grand opening, visit www.palmettomoononline.com or follow the brand on social media.