FOLEY — Joyfulls Bakery is going from farmers markets to a new storefront located at OWA Parks & Resort in Foley.

The bakery is led by Emersen Taylor, 20, who is originally from Wichita, Kansas. She moved to Baldwin County with her family about a decade ago, bouncing around the county and state for a while and living in communities including Huntsville, Fairhope and Gulf Shores. She began selling her baked goods at the Mobile Bay Maker's Market in Fairhope in 2023, and by the time she was selling at the Coastal Alabama Farmers and Fishermen's Market in Foley in 2025, Taylor said that is where it really started to take off.

"It was incredible," Taylor said. "People reacted to it and it kept growing. Kept selling out. It's been amazing ever since."

Taylor said it was always a dream to get a storefront. She and her family lived in Baldwin County when OWA Parks & Resort first opened in 2017, calling it an incredible space. Now, it's the place where her brick-and-mortar bakery is located, with the bakery holding its soft opening this past weekend.

What makes Joyfulls Bakery stand out is that it is 100% dedicated to baked good without gluten, wheat, dairy, dye and nuts, with Taylor saying they also offer vegan and egg-free options. She makes mainly dessert items such as cookies, cakes, pies, muffins and coffee cakes, singling out her cinnamon rolls, blueberry muffins and chocolate chip cookies as her most popular items.

While she will continue to sell her baked goods at farmers markets, Taylor said she is excited to serve her community with her new storefront, but is also looking forward to being able to bake things and bring her products straight to the counter to serve.

"It's a whole different process than having to package it up, take it to the market, set up," Taylor said. "I really like the idea of being able to bake and then walk three feet out to the kitchen and be able to sell it to people."

Joyfulls Bakery at OWA is open Tuesday through Thursday from 8 a.m. to 4 p.m. and Friday through Saturday from 8 a.m. to 8 p.m.

"It's felt pretty crazy," Taylor said on her bakery's growth. "Even though I've been doing this for a little bit, it's really only been about a year since I've gotten started. It's felt pretty crazy and there's been times where I don't sleep at all, but it feels right, like this was the natural progression."