Tacky Jacks has named Tara McMeans as marketing director, recognizing more than 13 years of service helping shape the waterfront restaurant brand along the Alabama Gulf Coast.

McMeans has been with the company since 2013 and has played a central role in building its identity, a news release said. She has led marketing initiatives, promoted signature events and helped cultivate the laid-back, playful atmosphere that has become a hallmark of the Tacky Jacks experience. Her work has included community partnerships, seasonal promotions, large-scale events and brand storytelling that helped establish the restaurant as a destination for locals and visitors.

“Tara has been the driving force behind many of the experiences our guests connect with the most,” CFO Ken Kichler said in the release. “She has the rare ability to bring our brand to life in a way that feels authentic, fun and memorable. I’m excited to see how she continues to shape the future of Tacky Jacks.”

In her new role, McMeans will oversee marketing strategy, branding, events, community partnerships and communications across all Tacky Jacks locations. Her focus will include expanding the brand’s reach, enhancing guest experiences and continuing to promote the “tacky” style of fun associated with the restaurant.

“I’m incredibly honored to step into this role with a brand I love so much,” McMeans said. “Tacky Jacks has always been about more than great food and waterfront views, it’s about creating memories, connecting with our community and having a TACKY good time. I’m excited to build on that and continue to grow the brand.”