With a lineup curated by Morgan Wallen, who is set to close out the three-day sold-out beachside music festival on Sunday, the site in front of and around The Hangout restaurant in Gulf Shores is playing host to 40,000 guests. Tickets sold out last fall in 90 minutes, thanks largely to early sales to residents in 67 ZIP codes throughout Escambia, Mobile and Baldwin counties.

Friday kicked off the event with country and rap artists like Hardy, T-Pain, Treaty Oak Revival, Hailey Whitters and night one headliner Post Malone, who returned to the festival after performing in 2022.