FAIRHOPE —Everyone, in their passing, figuratively leaves a mark on the earthly world they left behind. Few, however, literally leave their mark on the community they loved, and that loved them in return.

Mo Herndon Ray, graphic artist extraordinaire, was one of those few. Like so many graphic artists, she designed logos and images that were the face for the businesses they represented.

Driving around Baldwin County, Mo’s mark is everywhere. From the family icon that symbolized Thomas Hospital for almost two decades, to the logos that represent the majority of locally owned businesses in downtown Fairhope, Mo’s work was personal, heartfelt and genuine. She didn’t just design a logo. She designed a feeling. A message. A look that communicated everything her clients hoped to get across.

Working with Mo some 18 years ago, when she came up with the “olive heads” (which we so lovingly called the Thomas Hospital family in that wonderful logo), it was apparent then that she understood what Thomas Hospital was all about — a family caring for families. With her incredible talent, she was able to convey that simple message with a logo that outlasted many of us involved in that process.

It wasn’t just Mo’s artistic talents that helped her capture the heart and soul of a business. It was her intuition, her understanding of people and emotions, and her ability to listen and really hear. But mostly, it was the love and pride she felt for her community. She understood what her clients were trying to say, to do, and she wanted more than anything to help them succeed by putting just the right image out there for the public to see.

Look around, particularly in Fairhope the next time you’re passing through. Walcott Adams Verneuille Architects? She did that logo. The Lyon’s Share? CK Collection, Greer’s Farmers Market? Sadie’s? She did those too. Venture farther out, and you’ll see Steelwood, Quail Creek, JubileeScape and 1410 WNGL Archangel Radio. And remember Trinity’s, the popular bar in downtown Mobile years ago? She did that one too.

A lot of thought, strategy and analysis go into truly great logos and designs. But for those that stand the test of time, it’s a lot of heart. And that’s why the many images that bear the signature of Mo Herndon Ray will be around for many, many years to come.

Mo Herndon Ray passed away this week. She was 60 years old, a native of Mobile and long-time resident of Fairhope.

Diana Brewer is a public relations and marketing consultant and a resident of Fairhope.