Jeep enthusiasts, families and visitors from across the region will gather in Gulf Shores in September for Gulf of America Jeep Fest 2026, a four-day event presented by The Hangout that will combine Jeep activities, live entertainment, local businesses, vendors, sponsors and charitable fundraising.

The festival, taking place Sept. 24-27, will use The Hangout as its central hub for activities, while Vendor Village will be set up at Gulf Shores Town Green through cooperation with the City of Gulf Shores, a news release said.

Festivities will officially begin Thursday, Sept. 24, with registration and packet pickup, followed by the Kickoff Party and Meet & Greet at The Hangout that evening. Activities will continue throughout the weekend before the festival concludes Sunday, Sept. 27.

More than a gathering for Jeep enthusiasts, Gulf of America Jeep Fest is designed to showcase Alabama’s Gulf Coast to visitors while creating opportunities for local restaurants, attractions, retailers and other businesses to connect with attendees.

The festival also has a charitable mission. According to the release, 100% of event profits will benefit the nonprofit organizations supported by Gulf of America Jeep Fest.

By combining Jeep culture, tourism, local business participation and charitable fundraising, organizers hope the event will create an impact that extends beyond the festival itself.

Businesses and organizations still have time to participate as vendors or sponsors. Opportunities include Vendor Village, sponsorships and other partnership options associated with the festival, giving businesses a chance to reach Jeep enthusiasts and Gulf Coast visitors.

Organizers are encouraging interested businesses to contact Gulf of America Jeep Fest as soon as possible as final preparations are underway.

Additional information about Gulf of America Jeep Fest 2026 is available at www.GulfOfAmericaJeepFest.com.