The coming soon sign is in the window, and work has begun on the Alabama Gulf Coast’s newest Crumbl Cookie bakery.

Kayla and Collin Roof, franchise owners of the first Crumbl Cookie in Baldwin County, opened their Daphne location in December 2021. Following the success of their first store, they opened a second location in the Spring Hill area of Mobile in February 2023. Now, the couple is moving toward the coast and planning to open in Gulf Shores by late summer.

J. Wes Allen, president of Pinnacle Leasing and Management LLC, the leasing company for Pelican Place in Gulf Shores, confirmed the new location. He said he believes Crumbl Cookies will complement the existing businesses in the area.

The Crumbl Cookie franchise got its start in 2017 in Logan, Utah, by cousins Jason McGowan and Sawyer Hemsley. After starting with just one flavor, a milk chocolate chip that has been dubbed the world’s best chocolate chip cookie, the company has added more than 160 recipes and expanded to more than 600 bakeries in 47 states.

One of the unique aspects of Crumbl is the weekly rotating menu. Each week, customers will find four new flavors as well as semi or permanent menu items such as the milk chocolate chip cookie.

The Roof family decided to start their own business after moving to the Fairhope area for Collin’s career. The 20-year Navy veteran was assigned to work on littoral combat ships at Austal with the Supervisor of Shipbuilding (SUPSHIP) Gulf Coast. The company is supervised by Navy officers and administers shipbuilding and repair contracts along the Alabama, Mississippi and Louisiana Gulf Coast.

Collin’s sister turned them onto the idea of investing in the Crumbl Cookie national franchise. On their way back to Alabama from spending the holidays in Kentucky with family, they stopped at a Crumbl Cookie in Nashville. It was “love at first bite.”

All the cookies are made to order in an open kitchen, visible to customers and made with ingredients purchased locally. Customers can order online, at a kiosk inside the store or over the counter. A catering service is also available and offers both the regular giant-sized cookies, along with miniature versions.
The giant-sized cookies cost roughly $4 each and can be purchased as singles or in a 4-pack, 6-pack or 12-pack. The cookies come in the company’s iconic pink boxes.

For more information about Crumbl Cookies, to see the weekly menu or to find the bakery nearest you, visit crumblcookies.com.

Kayla and Collin Roof have not returned an interview request yet, but Gulf Coast Media will update this story when more information becomes available.