BP launches new ad series promoting Gulf of Mexico tourism

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Posted 9/1/11

BP launches new ad series promoting Gulf tourism

BP has launched a new series of ads designed to promote tourism along the Gulf Coast.

The ads feature spokespersons from Louisiana, Mississippi, Alabama and Florida who represent their …

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BP launches new ad series promoting Gulf of Mexico tourism

Posted

BP launches new ad series promoting Gulf tourism

BP has launched a new series of ads designed to promote tourism along the Gulf Coast.

The ads feature spokespersons from Louisiana, Mississippi, Alabama and Florida who represent their communities as small business owners, community leaders and “tourism ambassadors.” They are volunteers who want to make sure the message gets out that the Gulf is open for business and they welcome visitors to enjoy the beaches and other attractions throughout the Gulf Coast.

As part of its commitment to the Gulf Coast, BP also has given $170 million in grants to help revitalize tourism, an essential part of the Gulf Coast economy.

The campaign includes TV and radio ads encouraging tourists to visit the Gulf. The ads will run in many markets across America beginning in late-August.

The ads are intended to encourage tourists to vacation on the Gulf. The spokespeople and others in the ads are real people and visitors to the Gulf who wanted to show the conditions and attractions as they are today – open for business and ready to welcome back visitors.

 “Voices from the Gulf: Great Vacation”

What's the best place for a Gulf Coast vacation? Is it the great outdoors of Mississippi? The fresh seafood and fun of Louisiana? Maybe it's sugar-white beaches of Florida! Or the beautiful shoreline of Alabama. We may never agree on what the best place is, but there's one thing that we can all agree on: wherever you vacation on the Gulf Coast, you're sure to have a great time! Great seafood. Beautiful beaches. Fun for the whole family. The Gulf is the world's good-time headquarters, and we're 100% open for business, 100% open for fun. 

To view this video, visit: http://www.youtube.com/user/BPplc#p/u/0/jep5B9YBV-0

 “Voices from the Gulf: Best Place”

What's the best part about a Gulf Coast vacation? Is it the Great Outdoors of Mississippi? The fresh seafood in Louisiana? The pristine beaches of Florida? Maybe it's the beauty of Alabama. The Gulf Coast means something different, something special for each of us. But there's one thing that we can all agree on: the Gulf Coast is the world's good-time headquarters and its #1 vacation spot. There. We're glad we settled that.

To see the video, visit: http://www.youtube.com/user/BPplc#p/u/1/onGNrCc7RQA

 My Gulf: Shaul Zislin

This is the story of Shaul Zislin's Gulf. Born in Israel, Shaul and his wife visited Gulf Shores and fell instantly in love with its beaches, with its charm. Such was their passion for the area that they decided to move here and build a new life. One of the many facets of that life is The Hangout, a seaside gathering place that focuses on family. On bolstering a sense of community. It's become a Gulf Shores institution; a place where locals and visitors can go and just, well, hang out.

View Shaul Zislin's Gulf at: http://www.youtube.com/user/BPplc#p/u/3/CwtOPL9P42k.

 My Gulf: Bill Barrick, BellIngrath Gardens

Meet Bill Barrick, the Executive Director of Bellingrath Gardens and Home. Since 1935 the public have been able to enjoy a spectacular array of flowers at this 65 acre Alabama estate. In this video, Bill gives us a glimpse of what is the epitome of a Southern Garden and shares what makes this “grand old lady” so special.

View Bill Barrick’s Gulf at: http://www.youtube.com/user/BPplc#p/u/9/C0xcyolYHoU