According to United States Census Bureau data, Baldwin County is now the seventh fastest-growing metropolitan statistical area (MSA) in the United States, with population growth up 27.2% from 2010-2020.

The Villages, Florida (38.9%); Austin-Round Rock-Georgetown, Texas (33%); St. George, Utah (30.5%); Greeley, Colorado (30.1%); Myrtle Beach-Conway-North Myrtle Beach, SC-NC (29.5%); and Provo-Orem, Utah (27.4%) round out the top six, while Bend, Oregon (25.7%); Orlando-Kissimmee-Sanford, Florida (25.3%) and Raleigh-Cary, North Carolina (25.1%) all trail Baldwin County. Baldwin County, designated as the Daphne-Fairhope-Foley, AL MSA, also ranks within the top 15% in the overall ranking for 2023's leading hotspots of economic growth, per Area Development.

Baldwin County hosts five of the top 10 fastest-growing cities in Alabama from 2022-23, with Foley (No. 2; 5%), Fairhope (No. 3; 4.6%), Gulf Shores (No. 5; 3.5%), Spanish Fort (No. 8; 2.5%) and Daphne (No. 10; 2.2%) dominating the list. U.S. Census Bureau resources indicate 97% of Baldwin County's population growth is a result of incoming migration, outpacing the next closest Alabama county by 20%.

"Baldwin County consistently passes the national average in population growth across all age groups, both in historical data and future projections," states Baldwin by the Numbers Vol. 1, a project of the Baldwin County Economic Development Alliance. "However, with the projected increase in the population reaching retirement age, it is crucial to prioritize the growth and support of younger demographics. This will be essential to the increasing number of jobs expected to come to the Baldwin County region over the next five years.

"Baldwin County’s potential workforce, encompassing students and incoming residents, is more than 16,000 individuals. However, with an average job creation rate of 2,672 per year, there is a noticeable gap between the current career seekers and the growing demand for local job opportunities. This emphasizes the need for diversified employment opportunities in Baldwin County to address the increasing demand."

In 2020, Baldwin became the fourth-largest county in the state by population. While Alabama (13%) and the United States (17%) have seen relatively similar rates of population growth over the last two decades, according to Census and JobsEQ estimates (2002-2022), Baldwin County has grown a whopping 66% in that same span.