A new direct primary care clinic, Island Life Personalized Medicine, is set to open on July 22, offering a fresh take on healthcare for the coastal community.

Led by Maggie Wallace, CRNP, the clinic promises a personalized, patient- focused approach in a relaxed, beach-themed environment.

Wallace, known in Gulf Shores for her dedication to high-quality care, aims to help residents live their best lives. The clinic provides comprehensive services, including chronic health management, weight loss programs and holistic care.

WHAT IS DIRECT PRIMARY CARE?

Island Life Personalized Medicine operates on a direct primary care model, but what does that mean? Direct primary care (DPC) is a modern twist on traditional healthcare. Unlike concierge medicine, which involves high annual fees plus visit charges, DPC operates on a simple membership model similar to a gym subscription. By not accepting insurance, DPC reduces administrative costs, allowing providers to spend more time with patients.

ADVANTAGES OF ISLAND LIFE’S DIRECT PRIMARY CARE

Island Life Personalized Medicine offers several advantages through its direct primary care model. Patients receive tailored, patient-centered care with no call centers or delayed callbacks. Appointments are extended, lasting 30-60 minutes compared to the standard 7-10 minutes. There are no insurance copays or surprise bills, and patients benefit from same-day or next-day appointments, inclusive point-of-care testing, and unlimited visits. The clinic also provides affordable lab pricing with “cash pay” options and ensures direct communication through HIPAA-compliant channels.

Island Life Personalized Medicine offers a range of additional services to enhance patient care. These include Obagi skin care products, Rafa Naturals, medical grade supplements, IV hydration therapy and weight loss management programs.

Island Life also offers discounted memberships for employers, extending the benefits of direct primary care to employees and their families. This initiative aims to reduce absenteeism, decrease hospitalizations and eliminate long wait times for medical appointments.

Island Life Personalized Medicine will celebrate its grand opening with a ribbon- cutting ceremony on Aug. 6 at 10 a.m. and all are invited to attend. The event will take place at 3817 Gulf Shores Parkway, Suite 9.

For more information about Island Life Personalized Medicine or to pre-enroll, visit www.islandlifepm.com or call (251) 842-4287.