FAIRHOPE — Options for how to develop a new 104-acre park in Fairhope was presented to the public last week.

Victus Advisors LLC, based out of Park City, Utah, was commissioned by the City of Fairhope to determine the potential use of land located at the intersection of County Road 13 and County Road 32 for a possible recreational area. The cost for the study was around $50,000 and included the results of market analysis and interviews with several leaders and stakeholders from various sports organizations in Fairhope, in addition to a community survey of local residents that was conducted in January.

The City of Fairhope acquired the land in 2019 for $2.65 million. Last summer, the city adopted a five-year plan that spans from 2024-2029 and highlighted several projects, including creating new recreational opportunities within the area to meet the demand of the local sports market.

Two options for potential uses of the area were presented last week. Option No. 1 proposed a new recreational center with a “100% local focus” that includes a gymnasium, outdoor fields, fitness center and swimming pool. Option No. 2 featured a multipurpose sports complex that is “80% local and 20% sports tourism” focused. This complex would feature a gymnasium and outdoor fields but also mentioned two limited-service hotels and on-site attractions and amenities such as a water park and “Eatertainment” options such as Topgolf.

According to the report, however, stand-alone sports tourism likely isn’t feasible in the area there at this time, but the “80% local and 20% sports tourism” focused model as featured in Option No. 2 with a mostly locally oriented use has the potential to be feasible.

The report also stated that 87% of public respondents to the survey supported additional recreational space in Fairhope.

“Based on feedback from local sports groups, there is not significant demand for a large outdoor sports complex, but more rectangular fields would help support local programs,” the report concluded.

Following the report, Fairhope’s recreation board will consider the options and will a recommendation to city council, which will make the final decision about how the city should move forward.