Baldwin Humane Society raises $24K with a little help from national animal nonprofit Jordan's Way

By Melanie LeCroy
Lifestyle Editor
melanie@gulfcoastmedia.com
Posted 7/13/22

Would you take a pie in the face or an ice-cold bucket of water to the head for your four-legged friend? Baldwin Humane Society staff and volunteers did, proving they will do anything to help the …

This item is available in full to subscribers.

Please log in to continue

Log in

Baldwin Humane Society raises $24K with a little help from national animal nonprofit Jordan's Way

Posted

Would you take a pie in the face or an ice-cold bucket of water to the head for your four-legged friend? Baldwin Humane Society staff and volunteers did, proving they will do anything to help the animals in their care.

On June 10, the Jordan's Way Tour stopped in Fairhope to hold a Facebook live fundraising event for the Baldwin Humane Society. The society was one of 300 shelters across the United States that were nominated and selected. The Jordan's Way team helps shelters raise money through Facebook Live feeds where viewers can watch employees and volunteers participate in activities and challenges.

A group of 20 staff and volunteers were on hand throughout the fundraiser and endured pies to the face, being locked in cages with the dogs until enough money was donated to release them and buckets of icy water over their heads. It was all done in the name of fun and fundraising.

Jordan's Way founder and CEO Kris Rotonda hosted the live event which raised $24,000 for the Baldwin Humane Society. Rotonda spent time highlighting all the animals with special emphasis on the residents. The dogs and cats enjoyed the extra attention and the treats.

"This is a huge amount to raise for our organization," said Abby Pruet, the Baldwin Humane Society's executive director. "The Baldwin Humane Society exists because the Baldwin County community continues to support us. Additional funds like this will allow us to continue to fund our existing programs and increase the positive impact we have on the lives of homeless pets in our area."

Leading up to the event, Pruet said she and the staff were looking forward to learning new ways to engage with donors. After the event she said, "We learned a lot about interacting with donors and supporters via social media and how important a tool it can be. We also found out that sometimes putting yourself out of your comfort zone can have really great results."

If you caught any of the live feed, you would have seen Pruet and her staff pushing the limits. They performed a sit-up challenge on Facebook Live, made phone calls to friends and supporters and made public pleas for donations.

"We had over 100 donors and thousands of viewers throughout the event," Pruet said. "The funds will help tremendously in covering the costs of daily care for hundreds of pets coming into our program."

Now that the live event excitement has settled, the Baldwin Humane Society team is looking forward to the Fifth Annual Hound Dog Music Fest. Pruet said the event is one of the largest fundraisers each year and they are hoping to raise $75,000 this year.

"Come expecting some of the best local music in the game at an absolutely gorgeous outdoor venue," Pruet said. "It is family-friendly, and the best part is all the proceeds go right back to the animals at the Baldwin Humane Society."

The Fifth-Annual Hound Dog Music Fest is Oct. 8 from 4 until 8 p.m. at The Venue at Hidden Lake in Silverhill. This year's entertainment includes The Leavin Brothers, Them Again, Ayers Bros. Band and White Lang. Food trucks will be on site. Tickets are on sale now and can be purchased by visiting baldwinhumane.org.

Stay in the know on the Alabama Gulf Coast. Sign up for our free email newsletter.

* indicates required