Alabama Agriculture Commissioner Rick Pate has launched the state's "Thank a Farmer" initiative, a campaign aimed at increasing public appreciation for farmers and raising awareness of the origins of the food supply.

The program was unveiled during a press conference at Ravello Ristorante in Montgomery, where community leaders and industry advocates emphasized the importance of supporting Alabama's agricultural workers.

"Through the 'Thank a Farmer' initiative, we're encouraging Alabamians to show more gratitude for the food they enjoy and the people who grow it." Pate said. "During Covid, it became apparent that food security is national security. Farmers are frontline workers providing the food we so often take for granted. We are proud to celebrate them, and we want to ensure that every consumer understands the critical role they play in feeding families across Alabama and beyond. I'm so proud of the work we've done through Sweet Grown Alabama and this new initiative will only serve to further raise awareness of the vital role that farmers play in each of our lives."

The initiative will be backed by a statewide marketing effort, featuring television, radio, digital and print advertising, as well as a strong social media presence. The campaign will highlight the role of farmers in sustaining local economies and ensuring food security for Alabama families.

Ravello Ristorante Chef Nicholas Wyatt, known for incorporating locally sourced ingredients into his menu, voiced his support for the initiative, emphasizing the direct connection between farmers and consumers.

"Working with local farmers is not just about getting the best ingredients; it's about supporting our neighbors and our economy," Wyatt said. "The 'Thank a Farmer' initiative is a great way to shine a light on the hardworking men and women who make it possible for chefs like me to serve fresh, local dishes to our customers."

Kelvin Anderson, a produce farmer whose crops supply restaurants and markets across the state, said the initiative validates the dedication of Alabama's agricultural workers.

"As a farmer, I work tirelessly every day to provide high-quality produce to the people of Alabama," Anderson said. "This initiative helps people understand that farming is not just a job, it's a way of life. We grow food with passion, and it's so rewarding to know that our work is appreciated. I'm proud to be part of this initiative and to help spread the message that every meal starts with a farmer."
State Sen. Will Barfoot echoed those sentiments, noting agriculture's significance to Alabama's economy and way of life.

"Nobody enjoys a steak and fried catfish like I do," Barfoot said. "By recognizing farmers and supporting agriculture, we are ensuring a sustainable future for the next generation of Americans. I'm proud to stand with Commissioner Pate in supporting this important initiative. The Alabama Legislature has supported Sweet Grown Alabama as we encourage people to buy local. It's nice to take the next step and highlight the essential role farmers play in each of our daily lives."

The press conference also featured a tasting of dishes made with Alabama-grown ingredients, reinforcing the message that farmers are the backbone of the state's rural communities.

The "Thank a Farmer" initiative will expand through partnerships with local restaurants, schools and businesses, encouraging Alabamians to recognize the role farmers play in feeding families, sustaining the economy and preserving farmland for future generations.

For more information, visit www.thankstofarmers.com.